All About: OiOi

Here at Little Treehouse Lane, we love stocking, supporting and championing Australian small businesses. 

Today we want to introduce you to one of our favourite brands that we have in store, OiOi.

OiOi The Brand

OiOi have a fabulous range of nappy bags, change mats and stroller organisers that are some of our best sellers. 

The story of how OiOi came to be is again a mum creating a product she wanted but couldn't find!

OiOi was started 24 years ago by Lisa Bennetts.  She wanted a nappy bag that wasn't daggy and was big enough to hold everything. Lisa couldn't find one on the market, so she designed her own!

Lisa used cardboard cutouts to help her create the most intuitive layout, sourced a beautiful & durable microfibre fabric and designed useful matching accessories to include in the bag. 

They were a hit and the rest is history!

OiOi is still an Aussie family owned and operated business with daughter Isabella (pictured) leading the team. 

Fun Fact : the name OiOi was what Isabelle's mum used to say to her to get her attention as a baby!! Cute, right? 

About OiOi Products

All of the OiOi products are incredibly high quality and durable and are made safely and ethically. 

Products go through rigorous testing and quality control checks to ensure you get many years of wear from them. Each bag has a water-resistant finish on the lining inside the bag as well as the outer materials. 

One of the reasons they are so popular with our customers is that they are gender neutral so the husbands are happy to wear them as well!

Our Favourite OiOi Products

OiOi Nappy Backpack

The OiOi Nappy Backpack is the original and has won best nappy bag two years in a row. It comes in tan, dusty pink, taupe, black, olive and stone and a new natural canvas with leather trim. The only problem is choosing which one! 

The bags also come with stroller clips, a clear storage purse, a change mat and an insulated bottle holder. Here are some of the amazing features.

• Comfort: thick, padded & adjustable straps
• Easy access: see everything inside your bag thanks to our large zip-around opening
• Water-resistant finish: both the inside & outside of your bag easily wipe clean - and liquids ripple off!
• Organised: in total your bag has 8 thoughtfully designed pockets
• Protective: metal feet on the bottom of your bag to prevent it getting dirty when out & about
• Spacious: enough room for all your baby (and mum) essentials 

OiOi Carry All Nappy Bag

If you aren't a fan of backpacks and need a bit more space, the Carry All Nappy Bag is perfect. It comes with all the extras of the backpack but it has 16 different compartments and pockets. This one comes in tan, black and dusty rose.

• Made from premium faux leather
• Easy to clean, water-resistant lining
• Multiple pockets organised into two main compartments
• Two elasticised & insulated side pockets for bottles
• Protective metal feet

OiOi Stroller Organiser

The stroller organisers are perfect for having everything in reach while out and about with the pram. 

• 2 removable dividers to create one, two or three sections in your caddy
• 2 roomy front pockets - perfect for phone, keys & other essentials
• 1 secure back zip pocket (large enough to fit nappies or wide wallet)
• Velcro stroller straps for easy & secure attachment to any pram
• Long detachable strap to convert to shoulder bag (genius!!)
• Water-resistant materials (easy to wipe clean!)

These come in a variety of colours and designs. We also love their Hookis which are super strong pram clips!

OiOi Change Mat Clutch

You can change baby’s nappy anywhere in comfort with this clutch style change mat. It unfolds to an extra-padded change mat, an elasticised storage pocket for nappies and a clear compartment for your wipes & creams.

On the back of the clutch, is an easy-access zip pocket for any extras you need on the go (such as phone & keys). There is also a detachable wrist strap that can also be used to hang the mat neatly from your pram.

The change mat is made with a high quality, easy-wipe clean and water-resistant fabric that is totally safe for babies!

There are 8 stylish colours and designs to choose from. 



SHOP ALL OIOI HERE

So, for anyone expecting a baby, OiOi is definitely worth checking out! Our customers absolutely love them. They also make a great baby shower or new baby gift. 

Have you got an OiOi? Let us know your thoughts!